Auckland, New Zealand – Vesper Marine, a leading manufacturer of innovative marine safety products, after a period of rapid growth, announced today the appointment of a vice president of sales for Americas, and the opening of its new U.S. office. As vice president of sales for Americas, Jason Young will focus on customer service and new account development for Vesper Marine.
Additionally, Vesper Marine has engaged sales and marketing group, Richards Marine Marketing, to represent the business throughout the West Coast and Canadian markets. Richards Marine Marketing principal, Mark Richards, will build sales for Vesper Marine’s innovative smartAIS transponders through his extensive network of boat builders, distributors and dealers. This follows the announcement of Wickes Marine as the sales and marketing representative group for the East Coast.
Young – an enthusiastic marine industry veteran and boater who has worked as a technical and installation expert, sales and distribution professional, and has gathered a wealth of knowledge in the industry – will be a key contributor to Vesper Marine’s ambitious growth plans. Prior to his Vesper Marine appointment, he served as outside sales director for CWR Electronics, Inc. Under his stewardship, CWR’s outside sales business saw remarkable success through direct collaboration with the technical dealer base to increase sales by over 200% in this segment. Young’s mandate at Vesper Marine is to drive new business through focused distribution and customer education; expand the overall AIS market, and provide Vesper Marine with trend analysis to keep the company at the forefront of innovation. Young will operate from Vesper Marine’s new office in West Creek, New Jersey.
“I am very excited to join the team of dedicated professionals at Vesper Marine,” said Young. “With an innovative, technically superior product line and expanding distribution, Vesper Marine is poised for exponential growth.”
With increased demand for quality commercial and recreational AIS transponders in the U.S. and Canadian markets, Vesper Marine is consolidating its sales and marketing efforts with well-established regional partners. Richards Marine Marketing has a strong track record of delivering sales results for its manufacturers and is committed to providing product and industry knowledge, successful marketing strategies and exceptional customer support to Vesper Marine dealers on the West Coast.
“As Vesper Marine’s sales and marketing partner, we will work together to make Vesper Marine AIS products the choice for boaters in our region,” said Mark Richards, president, Richards Marine Marketing. “We are proud to represent Vesper Marine, a company known for innovation and product excellence, backed by exceptional customer service and strong technical support.”
“Jason’s incredible knowledge and extensive experience in the marine industry will be a valuable resource for customers in the world’s largest marine market,” said Jeff Robbins, CEO, Vesper Marine. “We are also extremely happy with our partnership with Richards Marine Marketing on the West Coast and Wickes Marine on the East Coast. With this infrastructure in place and through their collective efforts, we will be able to greatly accelerate the growth of our smartAIS products in this vital market.”
An active system with smart alarm logic, smartAIS proactively alerts boaters of potentially hazardous situations. Unlike other transponders that simply send and receive AIS data, Vesper Marine’s smartAIS transponders continuously calculate crossing situations and trigger collision avoidance alarms, plot anchor position to alert the crew of anchor dragging and trigger alarms for immediate man overboard (MOB) retrieval. An extensible platform, smartAIS offers customers new features and capabilities through regular software updates, delivered automatically via a smart phone and the WatchMate App. For more information on smartAIS, Vesper Marine, or its entire product line, please visit www.vespermarine.com
About Vesper Marine
Based in Auckland, New Zealand, privately held Vesper Marine is a global provider of marine safety products for recreational and commercial vessels, aids to navigation and marine asset protection solutions. Vesper Marine’s award-winning AIS collision avoidance transponders, receivers and display systems are designed for performance, reliability and ease of use and are backed by outstanding technical support. Committed to rigorous R&D and innovation, the company designs and manufacturers affordable practical electronic solutions that enhance boating safety. www.vespermarine.com
