Today, MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. and the best-selling towboat brand, announced the return of its nationwide Rule the Water Tour, a hands-on demo experience designed to bring real-world boating performance directly to consumers across the country.
“At MasterCraft, performance isn’t theoretical—it’s something you feel the moment you leave the dock,” said Krista Schipner, Vice President of Marketing for MasterCraft. “Rule the Water is designed to bring that to life, giving both new and longtime customers the opportunity to ride, drive, and experience our full lineup firsthand. It’s the most authentic way to understand what sets MasterCraft apart—and to find the boat that’s right for you.”
Launching April 17, the 2026 Rule the Water Tour will visit seven cities, offering participants the opportunity to experience a variety of models across MasterCraft’s lineup, including the redesigned X Family – X22, X23 and X24. With support from Chevrolet Silverado, the official tow vehicle of MasterCraft, attendees can participate in hands-on towing and boat launching experiences.
Unlike traditional boat shows or static displays, the Rule the Water Tour puts performance into practice – allowing consumers to explore on-site, take test drives, and experience real trailer-backing demonstrations alongside product experts.
At each tour stop, attendees will have the opportunity to:
- Demo MasterCraft boats in real on-water environments
- Explore the Chevrolet Silverado as the official tow vehicle of MasterCraft
- Experience hands-on towing, launching, and trailer-backing demonstrations with expert guidance
- Learn practical skills that build confidence both on and off the water
Towing, launching, and loading can be major barriers for new boaters. The Rule the Water Tour gives consumers hands-on experience in these authentic conditions, building confidence and showcasing the complete MasterCraft journey – both on and off the water.
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The 2026 Rule the Water Tour Schedule is as follows:
- Acworth, GA — April 17
- Little Elm, TX — May 15
- Salt Lake City, UT — June 12
- Fenton, Michigan — June 19
- Mooresville, NC — June 26
- Hot Springs, AR — June 26
- Pueblo, CO — July 17
Rule the Water brings hands-on experiences directly to consumers across the country, reinforcing MasterCraft’s commitment to making boating more accessible and approachable for the modern consumer.
To learn more about MasterCraft or sign up for a Rule the Water Tour stop, visit mastercraft.com and follow along on Instagram, YouTube, X, and Facebook.
About MasterCraft
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit investors.mastercraft.com, mastercraft.com, crestpontoonboats.com, and, balisepontoonboats.com.
